Women are more likely to be engaged by email marketing messages than men, according to new research (Posted by Juliet Hilditch)
IDM Members newsfeed on June 30th 2010 in Uncategorized
The overwhelming majority of advertisers need to find ways to integrate their search marketing activities into their wider campaigns (Posted by Lisa Turner)
IDM Members newsfeed on June 30th 2010 in Uncategorized
Using promoted tweets effectively provides companies with an extension of word-of-mouth advertising, according to one expert (Posted by Juliet Hilditch )
IDM Members newsfeed on June 30th 2010 in Uncategorized
Demand for mobile marketing remains strong across all business sectors, one industry expert has claimed (Posted by Caroline Robertson)
IDM Members newsfeed on June 30th 2010 in Uncategorized
Marketers may be interested to hear that the fourth generation iPhone has been hailed as Apple's most successful ever launch
IDM Members newsfeed on June 30th 2010 in Uncategorized
