Archive for April, 2010

Twitter favoured by veteran social marketers

Veteran social media marketers prefer Twitter to other social networks, according to a new report (Posted by Lisa Turner)

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IDM Members newsfeed on April 30th 2010 in Uncategorized

PPC marketing ‘requires experimentation’

Companies investing in pay-per-click (PPC) marketing must be prepared to experiment in order to get the best results (Posted by Juliet Hilditch )

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IDM Members newsfeed on April 30th 2010 in Uncategorized

Online video viewing on the up

The number of people regularly watching online video is rising steadily, research carried out by eMarketer suggests (Posted by Caroline Robertson)

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IDM Members newsfeed on April 30th 2010 in Uncategorized

Brands jumping on the election bandwagon

With the election taking up most of the news agenda, sensible brands are using it as a way to market their products (Posted by Juliet Hilditch)

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IDM Members newsfeed on April 30th 2010 in Uncategorized

Twitter favoured by veteran social marketers

Veteran social media marketers prefer Twitter to other social networks, according to a new report (Posted by Lisa Turner)

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IDM Members newsfeed on April 30th 2010 in Uncategorized