The Samaritans is looking for a new direct marketing agency after parting ways with Bristol-based firm Flourish, according to Campaign (Posted by Lisa Turner)
IDM Members newsfeed on February 26th 2010 in Uncategorized
A new report covering global smartphone usage gives a good idea of how different mobile platforms are finding varied audiences (Posted by Juliet Hilditch)
IDM Members newsfeed on February 26th 2010 in Uncategorized
Labour is foregoing poster advertising as part of its campaign and instead will focus its efforts on direct mail marketing ahead of the upcoming election, senior party sources have noted (Posted by Neil Morris)
IDM Members newsfeed on February 26th 2010 in Uncategorized
New figures have shown that the insurance industry in America maintained its direct mail volumes in 2009 despite the growth of social media (Posted by Caroline Robertson)
IDM Members newsfeed on February 26th 2010 in Uncategorized
A digital marketing expert has stressed the need to keep content as the priority when attempting any viral campaign (Posted by Neil Morris)
IDM Members newsfeed on February 26th 2010 in Uncategorized
