UK marketers will be able to measure the effectiveness of online brand advertising using Facebook following the launch of a new tool (Posted by Neil Morris)
IDM Members newsfeed on January 29th 2010 in Uncategorized
The cost of data breaches continued to increase last year, with the price of each lost customer record standing at £64, according to a new report (Posted by Lisa Turner)
IDM Members newsfeed on January 29th 2010 in Uncategorized
Radio advertising increases the likelihood of people searching for a brand on the internet by 52 per cent, according to new research (Posted by Lisa Turner)
IDM Members newsfeed on January 28th 2010 in Uncategorized
Royal Mail has teamed up with mailing houses to increase the efficiency of direct marketing campaigns (Posted by Caroline Robertson)
IDM Members newsfeed on January 28th 2010 in Uncategorized
The rise in popularity of video-on-demand (VOD) services could drive TV advertising online, according to an expert (Posted by Juliet Hilditch)
IDM Members newsfeed on January 27th 2010 in Uncategorized
