Archive for the 'Uncategorized' Category

Virgin launches global ad campaign after toughest year

The airline Virgin Atlantic has announced it is doubling its ad spend to launch what will be its first ever global campaign, directed at first-class travellers

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IDM Members newsfeed on September 2nd 2010 in Uncategorized

High speed broadband not a boon for online video marketing?

Online marketers could find that the roll out of high-speed broadband will not boost use of internet video, a new survey has indicated (Posted by Caroline Robertson)

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IDM Members newsfeed on August 27th 2010 in Uncategorized

High street sales continue to look good

High street sales have shown their second consecutive year-on-year increase, new data has shown (Posted by Caroline Robertson)

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IDM Members newsfeed on August 27th 2010 in Uncategorized

Marketers should aim to boost response on Sundays

Online marketers could boost response by uploading interesting content at 4pm or on Sunday evenings, according to a new survey (Posted by Caroline Robertson)

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IDM Members newsfeed on August 27th 2010 in Uncategorized

Regular internet users double in four years

Thirty million adults in the UK use the internet everyday, according to new figures (Posted by Caroline Robertson)

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IDM Members newsfeed on August 27th 2010 in Uncategorized