A new study in the US shows how the country's biggest companies have adopted social media over the past year (Posted by Neil Morris)
IDM Members newsfeed on March 9th 2010 in Uncategorized
New research shows the extent of mobile internet usage across Europe compared to other forms of media (Posted by Caroline Robertson)
IDM Members newsfeed on March 9th 2010 in Uncategorized
New research shows the extent to which spending on business to business (B2B) digital marketing will increase over the next few years (Posted by Lisa Turner)
IDM Members newsfeed on March 8th 2010 in Uncategorized
New research shows the extent to which spending on business to business (B2B) digital marketing will increase over the next few years (Posted by Lisa Turner)
IDM Members newsfeed on March 8th 2010 in Uncategorized
A new resource provides an effective analysis of the main social networking tools and where their strength and weaknesses lie for marketing purposes (Posted by Caroline Robertson)
IDM Members newsfeed on March 8th 2010 in Uncategorized
The Advertising Association (AA) has submitted the industry's recommendations to the Committee of Advertising Practice (CAP) with regards to digital marketing (Posted by Neil Morris)
IDM Members newsfeed on March 8th 2010 in Uncategorized
A new resource provides an effective analysis of the main social networking tools and where their strength and weaknesses lie for marketing purposes (Posted by Caroline Robertson)
IDM Members newsfeed on March 8th 2010 in Uncategorized
The Advertising Association (AA) has submitted the industry's recommendations to the Committee of Advertising Practice (CAP) with regards to digital marketing (Posted by Neil Morris)
IDM Members newsfeed on March 8th 2010 in Uncategorized
New research has shown how the recyclability of direct mail could affect consumer attitude towards businesses producing it (Posted by Caroline Robertson)
IDM Members newsfeed on March 5th 2010 in Uncategorized
The main political parties have been warned that breaches of privacy rules will not be tolerated as their direct marketing efforts gather steam towards an election (Posted by Neil Morris)
IDM Members newsfeed on March 5th 2010 in Uncategorized
