Smartphones ‘could be the next big advertising platform’

It makes sense for marketers to look upon smartphones are the next big advertising platform, according to the editor of Mobile Choice (Posted by Caroline Robertson)

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IDM Members newsfeed on July 29th 2010 in Uncategorized

Smartphones ‘could be the next big advertising platform’

It makes sense for marketers to look upon smartphones are the next big advertising platform, according to the editor of Mobile Choice (Posted by Caroline Robertson)

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IDM Members newsfeed on July 29th 2010 in Uncategorized

Government ups spending in digital marketing

The government has been allocating more of its marketing budget to the internet, despite an overall drop in its advertising spend (Posted by Lisa Turner)

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IDM Members newsfeed on July 28th 2010 in Uncategorized

Government ups spending in digital marketing

The government has been allocating more of its marketing budget to the internet, despite an overall drop in its advertising spend (Posted by Lisa Turner)

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IDM Members newsfeed on July 28th 2010 in Uncategorized

Social networks ‘guide purchasing decisions’

The majority of consumers rely on social networks to steer their purchasing decisions, according to IT analyst Gartner

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IDM Members newsfeed on July 27th 2010 in Uncategorized