Using data still a problem for many marketers

A new study in the US has shown that marketers are gathering plenty of data but struggling to make use of it (Posted by Juliet Hilditch)

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IDM Members newsfeed on March 12th 2010 in Uncategorized

New scheme to reduce direct mail waste

The British Standards Institution (BSI) has launched a new initiative to make direct mail more sustainable (Posted by Caroline Robertson)

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IDM Members newsfeed on March 12th 2010 in Uncategorized

More performance based marketing predicted this year

A new survey suggests there will be an emphasis on performance based marketing this year (Posted by Neil Morris)

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IDM Members newsfeed on March 12th 2010 in Uncategorized

Using data still a problem for many marketers

A new study in the US has shown that marketers are gathering plenty of data but struggling to make use of it (Posted by Juliet Hilditch)

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IDM Members newsfeed on March 12th 2010 in Uncategorized

New scheme to reduce direct mail waste

The British Standards Institution (BSI) has launched a new initiative to make direct mail more sustainable (Posted by Caroline Robertson)

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IDM Members newsfeed on March 12th 2010 in Uncategorized

More performance based marketing predicted this year

A new survey suggests there will be an emphasis on performance based marketing this year (Posted by Neil Morris)

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IDM Members newsfeed on March 12th 2010 in Uncategorized

Royal mail could double door drop share after new unions deal

The deal to end limits on unaddressed mail delivered by postmen could help the Royal Mail drastically increase its direct mail market share (Posted by Neil Morris)

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IDM Members newsfeed on March 11th 2010 in Uncategorized

Facebook and Twitter well ahead in social media digital marketing stakes

A new survey shows how Twitter and Facebook dominate the social media marketing scene while an indication is also given about future strategies (Posted by Caroline Robertson)

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IDM Members newsfeed on March 11th 2010 in Uncategorized

Royal mail could double door drop share after new unions deal

The deal to end limits on unaddressed mail delivered by postmen could help the Royal Mail drastically increase its direct mail market share (Posted by Neil Morris)

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IDM Members newsfeed on March 11th 2010 in Uncategorized

Facebook and Twitter well ahead in social media digital marketing stakes

A new survey shows how Twitter and Facebook dominate the social media marketing scene while an indication is also given about future strategies (Posted by Caroline Robertson)

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IDM Members newsfeed on March 11th 2010 in Uncategorized